For the recent Ontario Liberal Party leadership contest, I was the main admin for Charles Sousa’s social media accounts. A big part of the campaign strategy for social media was using it to generate buzz around the rollout of new policy planks. I designed all of these and pushed them over Facebook and Twitter. The basic idea was to create a visual link between each of the policy planks, thus the images in the background behind the text. I turned down the brightness and contrast to make the text more readable, and I put a red filter on top of the all the images to give all the pieces a uniform look.
Click the images to get a closer look.